The thought of having complete strangers touring your home, looking at your closets and commenting on your décor choices, can be enough to turn some homeowners off the idea of holding an open house. However, open houses are still one of the most valuable tools a real estate agent has to market your home.
Holding an open house when your property is first put on the market can be very beneficial, but not for the reasons you might think. An effective part of your real estate agent’s plan to market your property to people who would otherwise be unaware of it, an open house opens your doors to other residents of your community. Simply put, open houses give people who might live on or around your street a chance to check out your home. Being naturally curious, they will likely take advantage of that opportunity – as a result, they may tell their friends, family members and co-worker about your home, thus creating “word of mouth” advertising.
Open houses also allow other realtors to view your home and discuss it with your realtor. These agents are already working with buyers who may be interested in your property. Most agents, however, like to inspect a property before showing it to their clients. Open houses allow buyers’ agents to do just that, at one convenient time; this eliminates the need to make individual appointments for agent inspections. If a visiting agent senses a possible match between your home and one of their clients, they’ll jump into action and your may have a buyer for the home you’re trying to sell!